Established in Malaysia since 2002, Everlasting Food Industries Sdn Bhd is a privately owned Johor based manufacturer. Our mission is to ensure customer satisfaction by producing good quality brown rice and provide the most personalized services to suit your needs.
Everlasting Food Industries is specialized in processing brown rice based product, as well as wholesaler and retail. We are strategically located in Tangkak industrial area. Everlasting Food Industries’ line of products includes brown rice and coarse rice instant drinks, brown rice snacks and powder. Over the years, Everlasting has expanded in traditional foodstuffs such as natural honey and bird’s nest in order to meet the demands of not only the growing domestic market, but also the needs of escalating overseas market in Dubai, Saudi Arabia, Hong Kong, Yemen, Singapore and Brunei. With such expansion, we have successfully built up our reputation. Today, our showroom is attracting 50 groups of tourists every day.
Everlasting Food Industries focuses on producing high quality brown rice and innovative products, by ensuring all food processing regulations and hygiene are properly adhered to.
Through years of research and development, Everlasting is now carrying Brown Rice products in Powder, Vermicelli, Noodle and Cracker form. We have expanded our product range from brown rice to bee product due to high demand. Our bee products are available in powder, jelly and liquid form.
Swiftlet farming in Malaysia is a sunrise industry. Demand is far exceeding supply as more health conscious people are emerging. Adding to that, bird’s nest soup remains a status-booster on business menus in China, Hong Kong, Taiwan as well as other western countries are also heading moderately to this traditional food as their nutrient supplement. Therefore, Everlasting expanded its business to Bird Nest production. Currently, we are producing 100% concentrated bird nest, 50% concentrated bird nest and nest cup (dry). Due to the strategic location near to the natural environment, Everlasting has taken this advantage for Bird’s nest cultivation plan in the near future.
Brown Rice Products
- Brown Rice Powder (Non Sugar added)
- Instant Brown Rice Beverage
- Brown Rice Snack
- Brown Rice Cookies
- Brown Rice Noodle Beverage(Vermicelli, Noodle, Mee Suah, Mee Soya)
Bee Products
- Bee pollen
- Royal Jelly
- Propolis
- Wild honey
- Flower Honey.
Bird Nest Products
- 100% concentrated bird nest
- 50% concentrated bird nest
- nest cup (dry)
Our Brand

Everlasting serves high quality brown rice beverage and managed to gain positive feedback from the public. We market our products under several brand names such as EL, LINCOLN, ON& SERITA. All our brown rice products are tailored to meet the different requirements of our valued customers and importers. Everlasting also works closely with other multinational organic companies from overseas on contractual arrangements. From humble beginning in Melaka, Everlasting has now facilitated its production line with 28,800 square foot (Sq Ft) plant. Now Everlasting has spread its wings to major shopping centres throughout the west and East Malaysia. Our products are also available at major hypermarket, supermarket & organic shop.
Over years of efforts, Everlasting has ventured into foreign markets, such as Dubai, Saudi Arabia, Hong Kong, Yemen, Singapore and Brunei. We are consistently moving forward in search for new markets overseas.
In the very competitive F&B market, Everlasting remains as pioneer over the years in Brown Rice beverage and snack.
Management Policy
- Steadily grow & be a pioneer of healthy product in the development of advanced technology.
- Challenge customers’ requirement aggressively in terms of quality, delivery & technology.
Management Concept
Integrity
This point which is the most important philosophy & the basic principle we must adhere to in carrying our business represent our company’s character & morals.
Quality Is the Principle Of Our Services
Our Greatest goal is to achieve customers’ satisfaction. This is our practice of the point quality being the principle of our services.
Constant resourcing of new equipment, machinery with latest technology & implementation of quality systems have collectively marked the reputable status of Everlasting & strengthened its competitive edge in its stride towards excellence.
Grinder Machine
Grind the raw brown rice into powder form.
Extruder Machine
Cook the raw brown rice powder by using extruder machine, will process the raw brown rice into a stick form by 100 o C.
Powder Grinder
Grind the brown rice from stick form into powder form.
Mixer
Mix the material together with brown rice powder. Mixing process is around 20 minutes.
Packing
After mixing, pack the mixed powder into aluminum foil by packaging machine.
Mission
To ensure Customer Satisfaction by providing products that meet customer’s stringent requirement, besides providing timely delivery & the most personalized services.
Vision
Preferred customers recognized for our passion for quality, innovation & reliability in the surface treatment industry.